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MISSION STATEMENT

Chris Ray makes timeless sunglasses that let anyone look effortlessly put-together, and cool - the ease and confidence of old money, at a price that's actually within reach.

WHAT IS CHRIS RAY

• Chris Ray is an accessible-luxury sunglasses brand that hands you the whole look and feeling of money, old-money ease and quiet confidence, while staying genuinely open to anybody, no matter their background or budget.
• These are the glasses you actually wear out and about, day to day, subtle enough to feel effortless but recognizable enough that people clock them, the kind of pair that quietly signals you're in the know without ever shouting a logo.
• The brand grows the way real cool always spreads, you spot a pair on a friend, you catch them out in the world, and something about them makes you want your own, so every person wearing Chris Ray becomes a quiet reason for the next person to grab a pair too.
• At its core live the sailing and lake-life ideas, docks and sailboats, salt air and goldenhour summers, that easy old-money feeling, but it'
s a world you don't have to be born into, because Chris Ray makes that whole vibe reachable for anyone who wants it.
• At the heart of the lineup sits the timeless Browline, effortlessly cool for decades, in clean black, warm bone, and brass-gold detail, with put-together shapes that read classic instead of trendy and refuse to go out of style.
• It's made first for young people, roughly 15 to 32 and male-led for now, who want to look put-together and feel cooler the second they slip the glasses on, but the pull is wide open to anybody drawn to that easy, confident look.
• And it all sits at a mid-tier treat level, not bargain-bin and not save-up-for luxury, but an affordable little upgrade anybody can buy for themselves and instantly look far more expensive than the price, which is the whole promise: aspirational cool that's actually within reach.